LONDON and MILAN, 24 April 2011 – Less than a year after its creation, the eToro Forex Blog already boasts thousands of followers thanks to its continuous flow of updates and extra features in a simple user friendly format.
In just a short year, the eToro blog has evolved leaps and bounds to become an important news source both for eToro traders and for the general public of financial traders. In true eToro spirit, the blog took a simple concept, your average everyday forex news blog, and tricked it out with extra features, such as detailed background pieces about the different financial instruments that the blog follows up on, daily and weekly market technical analysis in over 5 different languages, and even an insight look into how economic factors affect forex traders. And most important of all, all this information is delivered in a terrific natural writing style, that skims the financial jargon and leaves readers with simple but very informative pieces.
When asked about the eToro blog’s increasing success, head writer David Becker had the following to say: “I think the key to our popularity is that we don’t try to sound like economic hot shots talking to other economic hot shots. There’s no reason to make things sound more complicated than they are. We know that a lot of our reading public is not extensively trained in finance, so why should we block them from getting the information they need? It’s not like the expert forex trades need their daily portion of jargon either, if you know what I mean.”
Being reader friendly doesn’t stop the eToro blog from being efficient. The blog is updated immediately after every major economic data release, which usually means several times a day, not including daily and weekly forex market reviews. Each data release comes with a detailed explanation of the impact of this data on the financial markets, as well as a particular focus on currency movements and the reaction of eToro traders (as can be seen on eToro’s social trading application, eToro OpenBook ).
As Mr. Becker affirmed, the eToro blog intends on continuing to set the standard for financial information services for years to come.
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Each data release comes with a detailed explanation of the impact of this data on the financial markets, as well as a particular focus on currency movements and the reaction of eToro traders (as can be seen on eToro’s social trading application, eToro OpenBook ).